Marketing Manager
Level 6 Apprenticeship

Develop your strategic marketing capabilities with the Marketing Manager Level 6 Apprenticeship—a comprehensive programme designed to cultivate leadership, strategy, and management skills in marketing
  • Duration: 16 months of learning
    + 3 months End-Point Assessment (EPA) preparation.
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Next Intake

Feb 2026

Support

7 days / 24 Hour

Certification

Level 4 + CIM

Funding

95-100% Government

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Program Overview

Develop your strategic marketing capabilities with the Marketing Manager Level 6 Apprenticeship—a comprehensive programme designed to cultivate leadership, strategy, and management skills in marketing. Integrated with CIM Level 6 in Professional Marketing, this apprenticeship provides hands-on experience in driving marketing strategies, managing teams, and executing high-impact campaigns. Delivered by Kent Business College and funded under the Department for Education framework, the programme helps you sharpen your leadership in marketing, enabling you to deliver measurable results and earn valuable CIM qualifications. 

Take your marketing career to the next level with the Marketing Manager Level 6 Apprenticeship, an advanced 16-month programme designed to develop strategic leadership and decision-making skills in marketing.  and covers essential areas like Strategy and Planning, Commercial Intelligence, and Customer Journey Optimisation, with a focus on cutting-edge tools such as AI in Marketing. Delivered by Kent Business College and supported by the Department for Education funding framework, this programme combines flexible online learning with optional face-to-face workshops in major service areas across the UK, including London, Kent, Nottingham, Derby, Birmingham, York, and Manchester.

Who is it for?

This apprenticeship is tailored for marketing professionals who are ready to take the next step in their career. Whether you are leading teams, planning strategic campaigns, or overseeing marketing initiatives, this programme equips you with the tools and knowledge to excel in senior marketing roles.

Flexible Learning

Live online lessons are recorded for later viewing, allowing learners to revisit classes anytime. Our flexible approach ensures you can balance work commitments with your studies effectively.

Personalized Support

Benefit from one-to-one tutoring, regular quizzes, and practical homework to reinforce learning. Our tutors are available 7 days a week until 9:00 PM, even on weekends, to provide extra help whenever needed.

Networking Workshops

Optional face-to-face workshops in cities like Nottingham, London, Birmingham, and Maidstone supplement the online learning. These sessions let apprentices network with peers and gain in-person experience.

Core Modules

Discover our modules and take the next step in advancing your skills and knowledge.

Strategy and Planning

(16 Week)

Align marketing strategies with business goals and commercial objectives to drive long-term success. Learn to evaluate the competitive landscape and market trends to craft strategic marketing plans that position your organisation for growth.

Ideal for:

Mid-level marketers, marketing managers, and brand strategists seeking to enhance their strategic marketing capabilities. Shape
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Commercial Intelligence

(16 Week)

Leverage financial and data insights to make informed marketing decisions and optimise performance. Gain expertise in measuring the effectiveness of marketing activities using key metrics, financial analysis, and performance data.

Ideal for:

Marketing managers, analysts, and professionals looking to integrate data-driven decision-making into their marketing strategies.
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AI in Marketing (Standard Route)

(16 Week)

Explore the latest AI tools and technologies and how they can be applied to enhance marketing strategies and decision-making. Learn to use AI for personalising content, automating processes, and analysing customer data to drive marketing success. 

Ideal for:

Senior marketers, digital transformation leads, and professionals looking to integrate AI-driven solutions into their marketing strategies.
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Customer Journey Optimisation

(16 Week)

Understand and optimise the customer journey, focusing on customer engagement and experience. Develop strategies to enhance touchpoints, ensure customer satisfaction, and increase brand loyalty. 

Ideal for:

Customer experience managers, digital marketers, and marketing managers focused on enhancing the end-to-end customer experience.
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Travel Costs Covered

We understand that attending in-person workshops may involve travel expenses. That’s why we cover travel costs for apprentices coming from afar, ensuring everyone has equal access to these valuable networking opportunities.

This commitment to accessibility reflects our dedication to providing a comprehensive learning experience that combines the flexibility of online learning with the benefits of face-to-face interaction.

Workshop Locations

  • Nottingham
  • London
  • Birmingham
  • Maidstone

Key Features:

Integrated with CIM Level 6

in Professional Marketing, an industry-recognised

Strategic leadership training

for effective marketing management and team direction. 

Delivered by Kent

with expertise in marketing education and support. 

Funding options available

under the Department for Education framework

Comprehensive Curriculum

Our updated 2026 curriculum delivers in-depth training across essential marketing disciplines, preparing you for success in today’s digital-first business environment.

Strategy and Planning

45 teaching hours

Develop and implement strategic marketing plans aligned with organizational objectives and market dynamics.

Commercial Intelligence

40 teaching hours

Master financial analysis and data-driven decision making to optimize marketing ROI and business growth.

Customer Journey Optimisation

35 teaching hours

Design and optimize end-to-end customer experiences across multiple touchpoints to drive engagement and loyalty.

AI in Marketing

40 teaching hours

Leverage advanced AI technologies to transform marketing operations, personalization, and predictive analytics.

Optional CIM Qualification

Enhance your professional credentials by completing the optional Chartered Institute of Marketing (CIM) Level 4 in Professional and Digital Marketing qualification alongside your apprenticeship.
This internationally recognized certification provides additional validation of your marketing expertise and can significantly boost your career prospects and earning potential.

CIM Level 4 Benefits

  • Globally recognized marketing qualification
  • Access to exclusive CIM resources and community
  • Enhanced employability and career progression
  • Pathway to higher-level CIM qualifications

Employer Benefits

Enrolling your employees in the Marketing Executive Level 4 apprenticeship is a strategic investment in your organisation’s growth, competitiveness, and resilience.

Increased Productivity & Performance

Research consistently shows that training employees leads to higher productivity and improved job performance, enhancing service quality, customer relations, and efficiency.

Source: OECD Research

Innovation & Competitive Edge

By developing up-to-date marketing skills (including the latest digital tools and AI applications), your team will be better equipped to innovate and respond to market changes.

Source: OECD Research

Customer Satisfaction & Loyalty

Better-trained marketers can devise data-driven strategies and strengthen your brand positioning. This leads to improved customer satisfaction, which drives greater loyalty.

Source: OECD Research

Long-Term Business Impact

Sustainable Competitive Advantage

Skilled marketing teams create lasting differentiation in crowded markets.

Adaptability to Market Changes

Well-trained marketers can quickly pivot strategies as market conditions evolve.

Employee Retention

Investing in employee development increases loyalty and reduces turnover costs.

Knowledge Transfer

Trained employees share expertise with colleagues, creating a learning culture.

Why Choose This Apprenticeship?

Comprehensive Curriculum:

A robust programme covering all aspects of marketing management and leadership.

Practical Application:

Learn through real-world case studies and live projects to apply knowledge directly to your work.

Advanced AI Learning:

Gain expertise in using cutting-edge AI tools to enhance your marketing strategies.

Flexible Learning:

Complete the programme online with optional face-to-face workshops in key UK cities.

CIM Accreditation:

Earn CIM Level 6 certification, enhancing your credentials and career prospects in marketing.

Funding Details

The Marketing Executive Level 4 apprenticeship is funded by the government, with funding levels depending on your organisation’s size and the learner’s age.

100% Funded

No employer contribution required

Eligibility:

  • Employers with an annual pay bill above £3 million (i.e., those paying the apprenticeship levy)
  • Any employer enrolling an apprentice under 20 years old

The Department for Education covers 100% of the training costs.

95% Funded

Minimal employer contribution

Eligibility:

  • Employers with a pay bill below £3 million (non-levy payers)
  • Enrolling apprentices aged 20 or over

The employer contributes only 5% (≈ £300 total for the entire programme, about £30 per month).

Calculate Your Investment

Your Estimated Investment

Government Contribution:
—
Your Monthly Contribution:
—
Total Program Investment:
—
Demo logic: program duration is 10 months. Rates vary by company size and apprentice age.

What Our Graduates Say

Hear from professionals who have completed our Marketing Executive Level 4 Apprenticeship program.

Alicia Mouskovias

Sales and Marketing at 2B Heard and Sontronics

“Kent Business College graduates bring a perfect blend of strategic thinking and digital expertise to our marketing team. Their practical knowledge of the latest marketing technologies gives them a significant edge in our fast-paced industry.”

Stephen-Burns

Stephen Burns

Head of Projects at UK Agri-Tech Centre

I really enjoy the course, and the addition of the Learning Management System (LMS) has made a difference in accessing materials and completing course reviews.
Stephen-Burns

Stephen Burns

Head of Projects at UK Agri-Tech Centre

I really enjoy the course, and the addition of the Learning Management System (LMS) has made a difference in accessing materials and completing course reviews.

Frequently Asked Questions

Find answers to common questions about our Marketing Executive Level 4 Apprenticeship program.
What are the entry requirements for this apprenticeship?
There are no specific academic requirements for this apprenticeship, making it accessible to a wide range of candidates. However, apprentices should have a genuine interest in marketing and good communication skills. Basic digital literacy and numeracy skills are also beneficial. During the enrollment process, we conduct a simple English and Maths assessment to identify any additional support needs.
The apprenticeship is delivered through a blend of online and optional in-person learning. Weekly live online sessions (approximately 2 hours) form the core teaching component, and these are recorded for later viewing. Apprentices also complete self-directed learning activities, practical workplace assignments, and can attend optional face-to-face networking workshops. One-to-one tutoring is available seven days a week until 9:00 PM to provide personalized support.
Apprentices typically commit 5-6 hours per week to their studies, which includes the 2-hour live session, approximately 2 hours of self-directed learning (reading, quizzes, etc.), and 1-2 hours for completing workplace-based assignments. The program is designed to be flexible, allowing apprentices to balance their studies with work responsibilities. The employer must allow 20% of the apprentice’s working hours for off-the-job training, which includes all apprenticeship learning activities.
The Level 4 Marketing Executive Apprenticeship is a work-based learning program that covers a broad range of marketing skills and knowledge, assessed through a portfolio of evidence and an end-point assessment. The CIM Level 4 Certificate in Professional Digital Marketing is an internationally recognized professional qualification that focuses specifically on digital marketing techniques and strategies, assessed through formal examinations. Our program offers the apprenticeship as standard, with the option to complete the CIM qualification as an additional certification, enhancing the apprentice’s professional credentials.
Yes, the apprenticeship is ideal for both new and existing employees. For existing staff, it provides a structured way to develop their marketing skills and gain a recognized qualification. The program can be particularly valuable for employees who have moved into marketing roles without formal training, or for those looking to update their skills with the latest digital marketing techniques and AI applications. The flexible delivery model ensures minimal disruption to their current work responsibilities.

Download Resources

Access detailed information about our Marketing Executive Level 4 Apprenticeship program.

Program Brochure

Comprehensive overview of the apprenticeship, including curriculum details, delivery method, and career outcomes.

Download PDF

Funding Guide

Detailed explanation of government funding options, employer contributions, and the apprenticeship levy process.

Download PDF

Sample Schedule

Example timetable showing how the apprenticeship fits into a typical working week, including class times and study periods.

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