Marketing Executive
Level 4 Apprenticeship
With Optional CIM Level 4
in Professional and Digital Marketing Top Up.
Fully online with optional face-to-face workshops at the end of each module in major UK cities.
-
Duration: 12 months of learning
+ 3 months End-Point Assessment (EPA) preparation.
Next Intake
Feb 2026
Support
7 days / 24 Hour
Certification
Level 4 + CIM
Funding
95-100% Government
Program Overview
Who is it for?
This apprenticeship is ideal for individuals or businesses looking to upskill their marketing teams or professionals seeking to accelerate their career in digital and traditional marketing.
Flexible Learning
Live online lessons are recorded for later viewing, allowing learners to revisit classes anytime. Our flexible approach ensures you can balance work commitments with your studies effectively.
Personalized Support
Benefit from one-to-one tutoring, regular quizzes, and practical homework to reinforce learning. Our tutors are available 7 days a week until 9:00 PM, even on weekends, to provide extra help whenever needed.
Networking Workshops
Optional face-to-face workshops in cities like Nottingham, London, Birmingham, and Maidstone supplement the online learning. These sessions let apprentices network with peers and gain in-person experience.
Key Features:
Integrated with CIM Level 4
Digital Marketing.
hands-on learning
to execute real-world
marketing campaigns.
Delivered by Kent
offering expert
instruction and support.
Funding options available
under the Department
for Education framework
Core Modules
Discover our modules and take the next step in advancing your skills and knowledge.
(5 months)
Focus on campaign strategy, marketing metrics, and evaluation.
(4 months)
Learn to engage audiences, manage social channels, and drive online growth.
(3 months)
Gain proficiency in marketing tools, analytics platforms, and digital solutions.
Travel Costs Covered
We understand that attending in-person workshops may involve travel expenses. That’s why we cover travel costs for apprentices coming from afar, ensuring everyone has equal access to these valuable networking opportunities.
This commitment to accessibility reflects our dedication to providing a comprehensive learning experience that combines the flexibility of online learning with the benefits of face-to-face interaction.
Workshop Locations
- Nottingham
- London
- Birmingham
- Maidstone
Optional Modules
Discover our modules and take the next step in advancing your skills and knowledge.
Content Marketing
Develop compelling content strategies for different marketing platforms.
Search Engine Optimisation (SEO)
Master SEO techniques to improve visibility and online presence.
Comprehensive Curriculum
Our updated 2026 curriculum delivers in-depth training across essential marketing disciplines, preparing you for success in today’s digital-first business environment.
Marketing Impact and Planning
40 teaching hours
Master the fundamentals of strategic marketing planning and measuring marketing effectiveness.
Social Media Management
30 teaching hours
Develop expertise in creating and managing effective social media campaigns across platforms.
MarTech: AI in Marketing
30 teaching hours
Learn to leverage cutting-edge AI tools and marketing technologies to drive campaign performance.
Key Topics
- AI-powered marketing tools and platforms
- Automation in marketing workflows
- Personalization and customer experience
- Predictive analytics and forecasting
- AI for content creation and optimization
- Ethical considerations in AI marketing
Learning Outcomes
- Implement AI tools to enhance marketing efficiency
- Create automated marketing workflows and journeys
- Leverage AI for improved customer targeting and segmentation
- Use predictive analytics to inform marketing decisions
- Apply AI content tools while maintaining brand voice
Optional CIM Qualification
CIM Level 4 Benefits
- Globally recognized marketing qualification
- Access to exclusive CIM resources and community
- Enhanced employability and career progression
- Pathway to higher-level CIM qualifications
Employer Benefits
Increased Productivity & Performance
Research consistently shows that training employees leads to higher productivity and improved job performance, enhancing service quality, customer relations, and efficiency.
Innovation & Competitive Edge
By developing up-to-date marketing skills (including the latest digital tools and AI applications), your team will be better equipped to innovate and respond to market changes.
Customer Satisfaction & Loyalty
Better-trained marketers can devise data-driven strategies and strengthen your brand positioning. This leads to improved customer satisfaction, which drives greater loyalty.
Long-Term Business Impact
Sustainable Competitive Advantage
Skilled marketing teams create lasting differentiation in crowded markets.
Adaptability to Market Changes
Well-trained marketers can quickly pivot strategies as market conditions evolve.
Employee Retention
Investing in employee development increases loyalty and reduces turnover costs.
Knowledge Transfer
Trained employees share expertise with colleagues, creating a learning culture.
Funding Details
The Marketing Executive Level 4 apprenticeship is funded by the government, with funding levels depending on your organisation’s size and the learner’s age.
100% Funded
No employer contribution required
Eligibility:
- Employers with an annual pay bill above £3 million (i.e., those paying the apprenticeship levy)
- Any employer enrolling an apprentice under 20 years old
The Department for Education covers 100% of the training costs.
95% Funded
Minimal employer contribution
Eligibility:
- Employers with a pay bill below £3 million (non-levy payers)
- Enrolling apprentices aged 20 or over
The employer contributes only 5% (≈ £300 total for the entire programme, about £30 per month).
Your Estimated Investment
What Our Graduates Say
Alicia Mouskovias
Sales and Marketing at 2B Heard and Sontronics
“Kent Business College graduates bring a perfect blend of strategic thinking and digital expertise to our marketing team. Their practical knowledge of the latest marketing technologies gives them a significant edge in our fast-paced industry.”
Stephen Burns
Head of Projects at UK Agri-Tech Centre
Stephen Burns
Head of Projects at UK Agri-Tech Centre
Frequently Asked Questions
What are the entry requirements for this apprenticeship?
How is the apprenticeship delivered?
How much time will apprentices need to commit each week?
Apprentices typically commit 7 hours per week to their studies, which includes the 2-hour live session, approximately 2 hours of self-directed learning (reading, quizzes, etc.), and 1-2 hours for completing workplace-based assignments. The program is designed to be flexible, allowing apprentices to balance their studies with work responsibilities. The employer must allow 20% of the apprentice’s working hours for off-the-job training, which includes all apprenticeship learning activities.
What's the difference between the apprenticeship and the CIM qualification?
Can existing employees participate in the apprenticeship?
Download Resources
Program Brochure
Comprehensive overview of the apprenticeship, including curriculum details, delivery method, and career outcomes.
Funding Guide
Detailed explanation of government funding options, employer contributions, and the apprenticeship levy process.
Sample Schedule
Example timetable showing how the apprenticeship fits into a typical working week, including class times and study periods.
