Strategic Leadership
Developing authentic leadership capabilities for driving organisational transformation and inspiring high performance
- Duration: 12 months (50 weeks)
- Online live training: 2 hours/week
Program Overview
Strategic Marketing examines how organisations create, communicate, and deliver superior customer value in competitive markets. This module integrates marketing theory with strategic business objectives, addressing market analysis, segmentation and targeting, competitive positioning, brand management, and customer relationship strategies. Contemporary marketing challenges including digital transformation, sustainability, and changing consumer behaviour are central to the curriculum.
Students will develop sophisticated capabilities in market analysis and strategic marketing planning. The module covers frameworks for analysing market attractiveness, competitive intensity, and customer behaviour. Participants learn to identify market opportunities, assess competitive threats, and develop marketing strategies appropriate to different market contexts. Emphasis is placed on aligning marketing strategy with overall business strategy and ensuring marketing activities contribute to organisational objectives.
Brand management receives substantial attention, recognising that brands represent valuable organisational assets. Topics include brand positioning, brand equity measurement, brand architecture, and brand portfolio management. Students examine how strong brands command price premiums, foster customer loyalty, and provide platforms for business expansion. Contemporary brand challenges including brand activism, purpose-driven branding, and managing brands in digital environments are addressed.
Digital marketing transformation has fundamentally changed marketing practice. The module examines how digital technologies enable new forms of customer engagement, communication, and value creation. Topics include social media marketing, content marketing, search engine optimisation, influencer marketing, and marketing automation. Students develop capabilities for designing integrated marketing communications that leverage both digital and traditional channels effectively.
Customer relationship management and marketing analytics complete the module. Participants examine how organisations build long-term customer relationships, measure customer lifetime value, and use data analytics to inform marketing decisions. The module emphasises evidence-based marketing and the importance of measuring marketing effectiveness through appropriate metrics and analytics.
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Duration
12 weeks
Credits
20 credits
Level
Postgraduate
Assessment
Coursework & Exam
Key Topics Covered
Quantitative Research
Research Design
Survey Methodology
Sampling Strategies
Factor Analysis
Hypothesis Testing
Narrative Analysis
ANOVA
Narrative Analysis
Learning Objectives
Critically evaluate leadership theories and their application to contemporary organisational contexts
Develop authentic leadership approaches aligned with personal values and organisational requirements
Lead strategic change initiatives addressing resistance and building organisational commitment
Create and communicate compelling visions that inspire stakeholder engagement and support
Build inclusive cultures that value diversity and enable all employees to contribute fully
Apply leadership development principles to enhance personal effectiveness and team performance
Key Topics Covered
01
Leadership Theory
Trait Approaches • Behavioural Theories • Contingency Models • Transformational Leadership • Authentic Leadership • Servant Leadership
02
Strategic Vision
Vision Creation • Sense Making • Strategic Communication • Stakeholder Engagement • Coalition Building
03
Change Leadership
Change Management • Resistance Management • Change Readiness • Culture Change • Digital Transformation
04
Leadership Practice
Decision Making • Conflict Resolution • Team Leadership • Cross-Cultural Leadership • Ethical Leadership
05
Leadership Development
Self-Awareness • Emotional Intelligence • Coaching & Mentoring • Feedback • Development Planning
Skills & Competencies
- Strategic Thinking
- People Leadership
- Change Management
- Strategic Communication
- Emotional Intelligence
- Ethical Decision Making
- Cultural Intelligence
- Authentic Leadership
- Stakeholder Management
Practical & Professional Relevance
Real-World Application
Leadership capabilities are essential for senior management and executive roles where inspiring others, driving change, and building organisational capability represent core responsibilities. The strategic leadership frameworks developed in this module enable professionals to lead effectively in complex, ambiguous environments where multiple stakeholders must be engaged and aligned.
Contemporary leadership challenges receive particular attention including leading through digital transformation, building inclusive cultures, and managing hybrid work environments. Participants examine how established leadership approaches must adapt to changing workforce expectations and technological disruption.
The module’s emphasis on self-awareness and personal development acknowledges that leadership effectiveness begins with understanding oneself. Leadership assessment tools and feedback processes support participants in identifying development areas and creating personalised leadership development plans.
Career Impact
Strategic leadership expertise significantly enhances career prospects for senior management roles including executive positions, general management, and strategic leadership positions where influencing others and driving organisational change represent core responsibilities. Leadership capabilities distinguish professionals who can drive transformation from those who maintain operations.
For professionals in functional specialist roles, leadership capabilities enable progression into broader management positions. The ability to lead teams, influence stakeholders, and drive initiatives represents an essential competency for career advancement beyond technical expertise.
The module prepares participants for board-level and C-suite positions where strategic vision, stakeholder management, and organisational transformation define leadership success. Understanding governance, stakeholder capitalism, and responsible leadership ensures participants can lead ethically and sustainably.
Interested in This Module?
Download the detailed syllabus or contact our admissions team to learn more about this module
Module Details
Subjects
- Strategic Environment Analysis
- Strategic Options Development
- Strategy Implementation Approaches
- Change Management in Strategy
- Monitoring and Evaluation of Strategy
Key Topics
- External influences on organisational strategy.
- Strategic options for organisations.
- Tools and approaches to strategy implementation.
- Strategic organisational change management.
- Monitoring and control of strategic plans.
Learning Outcomes
Understand the principles, concepts, differences, and approaches to leadership.
1.1 Explain the meaning and importance of leadership.
1.2 Contrast the main approaches to the study of leadership.
1.3 Critically evaluate the role of leadership in strategic
management.
Understand how leadership influences individuals, teams and the organisation.
2.1 Critically compare the relationships between leaders of
work groups, and leaders of teams.
2.2 Distinguish between the influence of leadership on
groups and teams, and on formal and informal groups.
2.3 Critically evaluate the characteristics of an effective work
group and team.
Understand the impact of leadership on organisational performance.
3.1 Assess the nature of organisation effectiveness and
performance.
3.2 Critically explore the main features and requirements of
leadership development.
3.3 Provide criteria for assessing an organisations strategic
effectiveness from a leadership perspective.
Understand ethical decision making and organisational value.
4.1 Critically explore the exercise of leadership power and
influence.
4.2 Critically review the importance of ethics, values and
corporate social responsibilities to an organisations value.
4.3 Critically evaluate leadership and sustainability concepts
and trends.
KSBs
Knowledge
- Understand principles, concepts, and approaches to leadership.
- Know how leadership influences individuals, teams, and organisational dynamics.
- Understand the impact of leadership on organisational effectiveness and performance.
- Know ethical, value-based, and sustainability aspects of leadership.
Skills
- Explain, contrast, and critically evaluate leadership approaches.
- Analyse leader–team and leader–group relationships in different contexts.
- Assess organisational effectiveness and criteria for leadership development.
- Apply ethical frameworks, CSR, and sustainability concepts in leadership decisions.
Behaviours
- Demonstrate evidence-based judgement in leadership evaluation.
- Act ethically with awareness of organisational values and responsibilities.
- Show adaptability when applying leadership across diverse groups and contexts.
- Maintain accountability for organisational performance and long-term value.
