Strategic Financial Management
Mastering financial strategy for value creation, investment decision-making, and sustainable organisational growth
- Duration: 12 months (50 weeks)
- Online live training: 2 hours/week
Program Overview
Strategic Marketing examines how organisations create, communicate, and deliver superior customer value in competitive markets. This module integrates marketing theory with strategic business objectives, addressing market analysis, segmentation and targeting, competitive positioning, brand management, and customer relationship strategies. Contemporary marketing challenges including digital transformation, sustainability, and changing consumer behaviour are central to the curriculum.
Students will develop sophisticated capabilities in market analysis and strategic marketing planning. The module covers frameworks for analysing market attractiveness, competitive intensity, and customer behaviour. Participants learn to identify market opportunities, assess competitive threats, and develop marketing strategies appropriate to different market contexts. Emphasis is placed on aligning marketing strategy with overall business strategy and ensuring marketing activities contribute to organisational objectives.
Brand management receives substantial attention, recognising that brands represent valuable organisational assets. Topics include brand positioning, brand equity measurement, brand architecture, and brand portfolio management. Students examine how strong brands command price premiums, foster customer loyalty, and provide platforms for business expansion. Contemporary brand challenges including brand activism, purpose-driven branding, and managing brands in digital environments are addressed.
Digital marketing transformation has fundamentally changed marketing practice. The module examines how digital technologies enable new forms of customer engagement, communication, and value creation. Topics include social media marketing, content marketing, search engine optimisation, influencer marketing, and marketing automation. Students develop capabilities for designing integrated marketing communications that leverage both digital and traditional channels effectively.
Customer relationship management and marketing analytics complete the module. Participants examine how organisations build long-term customer relationships, measure customer lifetime value, and use data analytics to inform marketing decisions. The module emphasises evidence-based marketing and the importance of measuring marketing effectiveness through appropriate metrics and analytics.
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Duration
12 weeks
Credits
20 credits
Level
Postgraduate
Assessment
Coursework & Exam
Key Topics Covered
Quantitative Research
Research Design
Survey Methodology
Sampling Strategies
Factor Analysis
Hypothesis Testing
Narrative Analysis
ANOVA
Narrative Analysis
Key Topics Covered
Investment Analysis
- Net Present Value
- Internal Rate of Return
- Payback Period
- Real Options Analysis
- Capital Budgeting
- Investment Risk
- Project Appraisal
Corporate Finance
- Capital Structure
- Cost of Capital
- Dividend Policy
- Equity Financing
- Debt Financing
- Leasing Decisions
- Financial Leverage
Valuation
- DCF Valuation
- Relative Valuation
- M&A Valuation
- Business Valuation
- Asset Valuation
- Option Pricing
- Value Drivers
Risk Management
- Financial Risk
- Currency Risk
- Interest Rate Risk
- Derivatives
- Hedging Strategies
- Portfolio Theory
- Risk Assessment
Skills & Competencies
- Financial Analysis
- Investment Appraisal
- Valuation Expertise
- Capital Structure
- Risk Management
- International Finance
- Performance Measurement
- Financial Strategy
- M&A Analysis
Practical & Professional Relevance
Real-World Application
Financial management capabilities are essential for senior management roles where capital allocation, financing strategy, and financial risk management represent core responsibilities. The financial analysis frameworks developed in this module enable professionals to evaluate investment opportunities, assess financial performance, and make value-creating decisions.
For professionals in financial roles including CFO, finance director, treasury, and corporate finance positions, the module’s strategic perspective ensures financial decisions align with organisational objectives. Understanding how financial strategy supports business strategy distinguishes strategic financial leaders from operational finance managers.
Investment banking, private equity, venture capital, and management consulting roles require sophisticated financial analysis capabilities. The module’s coverage of valuation, mergers and acquisitions, and capital structure prepares participants for financially-intensive advisory and investment roles.
Career Impact
Strategic financial management expertise enhances career prospects for CFO and finance director positions where financial strategy formulation represents a core responsibility. The ability to translate business strategy into financial objectives and resource allocation decisions distinguishes strategic financial leaders.
For general managers and business unit leaders, financial literacy supports effective decision-making. Understanding investment appraisal, financial risk, and value creation enables non-financial managers to make financially sound strategic decisions and communicate effectively with financial stakeholders.
The module prepares participants for board positions and non-executive director roles where financial governance, risk oversight, and strategic financial decisions require sophisticated financial understanding. Board members must understand financial statements, assess financial risks, and evaluate management’s financial proposals.
Interested in This Module?
Download the detailed syllabus or contact our admissions team to learn more about this module
Module Details
Subjects
- Strategic Environment Analysis
- Strategic Options Development
- Strategy Implementation Approaches
- Change Management in Strategy
- Monitoring and Evaluation of Strategy
Key Topics
- External influences on organisational strategy.
- Strategic options for organisations.
- Tools and approaches to strategy implementation.
- Strategic organisational change management.
- Monitoring and control of strategic plans.
Learning Outcomes
To apply the tools and techniques of cost accounting.
1.1 Critically evaluate the position of an organisation in it’s current market.
1.2 Critically analyse the effects of existing plans on an organisation.
To critically analyse the financial performance of businesses.
2.1 Critically explore the relationship between, corporate,
business and operational strategies.2.2 Apply strategic models and tools to develop strategic
options for an organisation.2.3 Evaluate strategic options for an organisation.
To evaluate the budgetary processes of organisations.
3.1 Create a relevant vision, mission and strategic goals for
an organisation.
3.2 Propose a suitable structure for an organisation that fits
a strategic plan.
3.3 Create a resourced strategy implementation plan.
To recommend effective long term and short-term sources of funding.
4.1 Apply force field analysis to effectively distinguish forces
of change.
4.2 Critically evaluate various change management models.
4.3 Identify relevant leadership and change agent skills to
implement a strategic change in an organisation.
To critically appraise investment options.
5.1 Develop a monitoring and control system for the
implementation of strategic plans.
5.2 Design key success indicators in order to monitor
the implementation of the strategic plan.
5.3 Distinguish potential risks during implementation.
5.4 Review the effectiveness of the strategic plan
KSBs
Knowledge
- Understanding of key financial and marketing metrics (ROI/ROMI, CAC, CLV, revenue, margin, break-even).
- Knowledge of data analysis methods (social/web analytics, competitor analysis, customer behaviour analysis, testing methodologies).
- Awareness of resource management principles (5 Ms, MarTech, allocation, audits, efficiency).
- Understanding of budgeting methods (sero-based, activity-based, incremental, flexible, top-down/bottom-up).
- Knowledge of forecasting techniques (predictive modelling, regression, time series, variance analysis).
- Awareness of how to build and present business cases (risks, benefits, stakeholders, ROMI, success factors).
Skills
- Ability to interpret financial and marketing data to uncover insights.
- Skill in measuring and monitoring performance with KPIs, dashboards, and analytics.
- Competence in applying forecasting and budgeting techniques to manage resources.
- Skill in prioritising activities and expenditure to achieve marketing objectives.
- Ability to use data-driven insights to support decision-making in acquisition, retention, and engagement.
- Skill in collaboration, communication, and presenting business cases to stakeholders.
Behaviours
- Acting with commercial awareness in resource allocation and decision-making.
- Demonstrating data-led, evidence-based thinking in marketing strategy.
- Commitment to continuous improvement through monitoring and feedback.
- Maintaining ethical and responsible use of resources.
- Displaying accountability and adaptability when managing budgets and resources.
